Google Analytics benefits your business by providing you more insight into the people who visit your website.

Analytics is a robust and powerful tool that provides indispensable information about your website and visitors. It allows you to access a wealth of information regarding your website’s visitors. It doesn’t matter if you’re a freelancer with a humble blog or if you’re a big company with a massive website. Anyone can benefit from the information in Google Analytics.

You don’t need to purchase, subscribe, or provide credit card information. All you need is a Gmail account and the ability to install a tracking code on your website, and you’re ready to go. Google Analytics helps you to determine what makes a good business website for your target audience and industry—not through insight or opinion, but through data.

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