Website maintenance refers to the tasks required to keep your website functioning properly and up to date. If your website isn’t working properly or is out of date, you may lose out on significant opportunities, such as new leads and sales. Regular website maintenance helps prevent these issues.
If your website doesn’t work properly or looks outdated, customers will often click away. It will set a negative first impression of your business. If your website looks unprofessional, customers may think that your business is too. Using tools like Google Analytics, you can review your website’s performance and adjust changes accordingly.